Tel Aviv, 2017
Camerai is a company developing an SDK and tools to build real-time, cross-platform AR effects. I joined the team as its first VP of Products and designer, leading the product strategy, user experience and visual design across the company.

Tipit Studio, our macOS app, allowed creators to build custom effects, reflecting the company’s proprietary segmentation technology directly in the user interface. Apply effects to computationally detected areas (foreground, face, body, background), and preview your creation in real-time on your phone.

Early beta demos: