CONNECTING ACCOUNT
Tutorial video

Adding a new financial account to BillGuard can take up to 2 minutes. We saw an opportunity to educate users about the Inbox and created a looping video shown while their account was connecting.

Aftermath: we couldn’t precisely determine the impact of this experiment on conversions to All Clear. Our hypothesis was that the video was displayed out of the actual context of the Inbox.

Fun fact: a few users contacted us about a “Sneaky Charge” on their account :)