RESEARCH & INSIGHTS

What we learned from our users


Shortly after launching BillGuard for iOS, we started to routinely monitor the usage and performance of specific flows in the app. We also ran surveys and conducted interviews with our users on a regular basis to learn about how people use and perceive BillGuard. Among other interesting discoveries, we learned that:



BillGuard’s visual design “feels like banking”, using the app “feels like work”.

Dashboard
The current dashboard acts as a portal to access different areas of the app. Only a few elements (Total Spent and badge on icons) would actualize on a frequent basis.






Spend Analytics is a feature users find valuable and engage with frequently, for longer sessions. 

Spend Analytics & Category Breakdown
Visualize your spending and compete with your “past self” – the up/down arrow indicates your spending on the same day last month. Tap on a category to see how you spent over time.



The segment of users who reach All Clear frequently (1x a week or more) feel more in control of their spending and are more retained.

Inbox ︎ All Clear
New transactions appear in the Inbox as they’re posted on your credit card. With the All Clear screen (the ‘inbox zero’ for charges to review), we intended to give users a sense of control and peace of mind.

Mark